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The SEO pyramid: do the right things in the right order

2010-09-02T11:34:00.000-07:00

Search engine optimization is not difficult but it has to be done right. If you do the right things then you still might not succeed. The reason for that is that you have to do the right things in the right order.

1. Keywords
The keywords that you choose for your search engine optimization activities greatly influence your online success. If you target the wrong keywords, all of your efforts will be in vain.

Choose your keywords wisely. It's not a good idea to optimize your web pages for general one-word keywords. Optimize your pages for highly targeted keywords that attract the right kind of people. You want buyers, not website visitors. The more targeted your keywords, the better.

2. On-page optimization
Once you know the keywords for which you want to be ranked, you have to optimize your web pages for these keywords. Optimize as many different pages for as many different keywords as possible.

Make sure that the keywords appear in the right elements on your pages and that search engines can parse your pages without problems.

Your website architecture is also an element of on-page optimization. Your website navigation should contain your keywords and all pages of your website should be linked in a meaningful way so that search engines can categorize your web pages.

3. Usability and conversion optimization
Even if your website gets hundreds of visitors per day, it still might not deliver sales because the web pages are not user friendly.

Your web pages should have an appealing design, they should be easy to use, they should create trust and they should make it easy to buy.

Further information on how to improve the conversion rate of your web pages can be found here.

4. Link building
When all other elements are in place, you can start to get backlinks for your website. In general, more than one web page has been optimized for a given search term so the web page with the best backlinks will be listed in the top results on Google.

The backlinks should target the same keywords as your on-page optimization. If you want to get high rankings for "car dealer knoxville" then your web pages should be optimized for that keyword and the links that point to your site should also contain that keyword.

All elements must be in place and they must be in the right order
If you just have links then you won't get sales if your web pages don't convert. If you have optimized web pages, they won't help you if they are optimized for the wrong keywords.
If you have the right keywords and well optimized web pages that convert then you still need good backlinks to get on Google's first result page.

If you want to succeed on the Internet, you must do the right things in the right order. Our website promotion tool help you to get your website to the top of the search engine results. It tells you how to optimize your web pages and your links and it contains checklists that help you to get started.

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How much money can you make with a single keyword?

2010-08-30T14:19:00.000-07:00

Search engine optimization is so popular because it enables webmasters to get a great return on investment. High rankings for the right keywords can have a big impact on your revenue.

The following instructions make it clear why it is so important to choose the right keywords for SEO. You can make a lot of money by choosing the right keywords.

How to find the financial value of your keywords

1. Start a Google AdWords campaign for the keyword, select "exact match" and point the ad to the page on your website that is most relevant to the keyword.

2. Track the impressions and the conversion rate of the ad. To get useful data, you should track at least 500 clicks. With that data, you can make a guess about the value of a visitor that finds your website through that keyword.

Here's a concrete example

Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.
6 of these visitors purchased something on your website and the total profit was $500.

The keyword delivered 200 visitors and 6 buyers to your website. As the total profit was $500, the average single visitor who finds your website through that keyword is worth $2.50 to your business (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor).

What does this mean for your search engine optimization campaigns?
The average number one ranking for a keyword has a click-through rate of 40% (according to several studies). In the example above, your ad was displayed 10,000 times.

While your ad was only clicked 200 times, you would get 4,000 visitors per week if your website was listed in the regular results on the top position.

As the average visitors adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.

That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.

This sounds unbelievable but search engine optimization makes it possible. It's simple maths and it really works.

Our popular tool IBP helps you to get your website in the regular top 10 results on Google's result pages for the keywords of your choice. If you haven't done it yet, test the latest version IBP 11.7.5 now!

Six points: how to turn more of your website visitors into customers

2010-08-30T06:05:00.000-07:00

Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that you get the basics right.

Check the following six points to find out if your website turns enough visitors into customers:

1. What is your website about and what's in it for the visitor?
You have only a few seconds to keep a visitor on your page. If the visitor is not convinced within seconds that your site is worth reading, he'll go away.
Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible.

2. Is your website trustworthy?
Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.

Are you a member of an industry organization? Has your company received awards? Tell your website visitors!

3. Does your website look professional?
Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.

If your website displays ads, consider if they distract your website visitors too much from the real content. Your website visitors might also wonder why your site shows ads for other companies.

4. Make it as easy as possible for your website visitors
Tell your website visitors what you want them to do: "Download the free demo", "Create a free account", "Download the free white paper", "Subscribe to our newsletter", etc.
Focus on a single task. Don't ask the customer to subscribe to your newsletter or to download the demo or to request more information. Focus on a single task and tell the visitor in great detail why it would be good for the customer to complete that task. Of course, you can use different tasks on different pages of your site.

Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

5. Make it a risk-free experience for your customers
Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

Offer money back guarantees and other guarantees that show your website visitors that it is risk-free to complete a task on your website. Always deliver on your promises!

6. Give search engines what they want while pleasing your website visitors
The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.

When a searches sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.

Increasing the conversion rate of your website is an easy way to increase your revenue without increasing the number of website visitors. The more visitors of your website become customers, the more you will earn when your website is listed on Google's first result page.

Why Its Much More Cheaper to Recycle Than to Produce New Raw Materials?

2010-08-30T04:50:00.000-07:00

To recycle means to save virgin raw materials and to re-process already used products; recycling has presently become almost a stand point one takes towards the environmental problems on our planet. All recycle ideas are common things throughout our modern history. Even before, in ancient times, metallic scraps were recovered for melting; then, when awareness increased that to recycle paper means to save forests, Britain founded the first waste paper association in the modern history of the world.

Recycle ideas were more appreciated after the two world wars. In World War II all countries involved in the conflagration collected metals from their citizens, and in Japan, for instance, the effort of recycling materials continued even after hostilities ended. In time as the energy cost was increased in 1970s, companies were forced to invest more in recycling programs.

If a company recycles aluminum it uses only five per cent of the total amount of energy required to make a virgin production. Recycling plastics saves over 70% energy as compared to the manufacturing process, while recycled paper requires 40% less energy. Raw materials recovered from collecting companies are purer, transport is much cheaper, since for example bauxite or aluminum must be brought from Brazil.

So the environmental, social and most of the economic costs are reduced drastically by recycle techniques. If in the past recycle companies accepted only certain materials such plastic or metallic scraps, over the last years a wider range of products have started to be accepted for recycling.

In normal conditions, it's much more cheaper to recycle than to produce new raw materials. The fact is that all recycle techniques use energy for processing, transport, not to mention the water quantity necessary to cool down the machines. Recycling has different costs depending on the collecting methods; thus, collective recycling costs about $60 per ton, while separate collecting is more that $150 per ton.

Elements like mercury are very hard to manage, so the European Union banned the export of mercury in an effort to avoid accidents. And even if there are voices that claim, mercury recycling is much more difficult and expensive, the ecologists' arguments remain valid: we should support the idea of recycling even when it isn't “profitable”!

Batteries make another special case as they contain toxic heavy metals so they are both profitable for collecting companies and also protect natural environment; yet size and battery type variations make the recycle effort more difficult. Older batteries contained mercury and cadmium, toxic substances that required safe manipulation, whereas car batteries contain acid and are easier to recycle or even to recharge.

Another ecological problem is to dispose of old electrical equipment such as mobile phones and computers. The recycling process is hindered since all components must be separated on categories. Dismantling can also bring serious profits to collecting and recycle companies as most electronics contain small amounts of copper and gold, hence, we've got another good reason to reuse waste products.

(ArticlesBase SC #310785)

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2010-08-08T20:27:00.000-07:00

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Recycling at home and work in Australia

2010-08-06T17:51:00.000-07:00

One area of our lives that we can all make an effective impact towards healing our environment, and it's easy is Recycling. Virtually every community in the Australia has either a personal recycling containers/bin or accessible community recycling centers. Being more conscientious about what we throw away and what can be recycled is all we need to do.

Remember that its not just at your home, recycle at work. Businesses and workplaces can be some of the worst recycling environments because of inadequate recycling containers or building recycling management. Talk with your office manager about creating places for recycling and increasing communication about recycling to your co-workers. Make certain that your office manager finds out what procedures the cleaning crews might have in removing your recycled material. Get them to also think about using environmentally friendly products where possible!

Remember this is one of the easiest ways for us all to contribute. Talk with your family and friends and discuss some of the advantages of recycling and how easy it is to incorporate into their lives. If you do not have recycle recepticles for pickup at your home or work then you can find a local recycle center by visiting the Recycle Near You